World-famous luxury department store Harrods is joining the fashion rental service trend. It has teamed up with UK company My Wardrobe HQ—the company that provided Prime Minister Boris Johnson’s new wife Carrie Almonds’ rented dress—to launch a curated rental edit online and at the Knights bridge store. From feathered gowns by Anguish Zhang to cove table mini dresses by Rotate, the collection includes over 1,000 statement pieces available to rent for four, seven, ten or 14 days. Fashion Rental Service at Knights bridge Store.

MWHQ

One of London’s most famous department stores has joined the fashion rental movement. Fashion Rental Service at Knights bridge Store.

The platform offers an option to rent dresses for four, seven, or 14 days.

Its collection includes designer showstoppers from Anguish Zhang, Rosalinda, and Zimmerman.

Statistician Villa

Customers can rent pieces for four, seven, ten or 14 days with prices starting at PSI per day.

The edit features dresses from in-demand designers including Alexandra Rich, Jenny Pack ham, Needle and Thread, Rosario, Anguish Zhang, Rotate and Zimmerman. Pieces are available to purchase if desired at a 70 percent discount. The partnership marks a new direction for both brands.

Anguish Zhang

The world-famous department store is partnering with My Wardrobe HQ, the rental and resale company that recently counted British Prime Minister Boris Johnson’s wife Carrie Almonds among its customers, to launch a new collection of elevated event wear. Stand-out pieces include feathered gowns by Anguish Zhang and Rotate’s sculptural mini dresses.

The Harrods rental edit, which will be available online for four, eight, 10 or 20-day periods, is curated by the store’s buying team. The move comes just a month after Self ridges launched an in-store rental service powered by Herr Collective, with items from its new-season collections. The move signals that more high-end retailers are embracing the circular economy.

Rotate

Enter the brewing rental revolution.

The collection is available online and in a bespoke pop-up in the Knights bridge store.

Zimmerman

The move comes as the retailer continues to explore circular business models.

Its new service allows customers to rent high-end clothes for a day or more.

Prices start at $8 a day, with a four-day minimum rental period needs read more hear.