Better PR for your business?s growth
Although a lot of companies understand that PR is important, few are able to explain how it directly translates to business growth.
PR is one of the most effective ways to establish credibility and inspire growth among your stakeholders. Pearl Lemon PR specialises in crafting innovative strategies and offering customised solutions that help businesses unlock their true potential.
1. Increased visibility
Good visibility is essential to any business, especially small businesses. Without it, potential customers may not know you exist or that you have the solutions they need.
PR can help increase your visibility by getting you in the news, on websites, and in social media. It can also be beneficial to get involved in your community by participating in events or sponsoring local teams.
Using metrics can help you determine how effective your PR efforts are. If your strategy isn’t producing results, it might be time to tweak the plan and try something different. Using the right approach, PR can be your secret weapon in driving business growth. Just remember, it takes time and effort to see real results. The more consistent your PR efforts, the better.
2. Increased credibility
In the current highly competitive business landscape, it has never been more important to build credibility for your brand. PR is a powerful, but often underutilized, tool that can help you achieve this goal.
This credibility can also be used to increase your business’s visibility.
The media savvy public (especially millennials) has developed a deep distrust of advertising and now only respond to genuine messages. That’s why PR is so effective at establishing credibility, validation and awareness in a way that no other marketing channel can. Increasing your credibility can lead to increased customer trust, which can reduce metrics like churn and improve metrics like lifetime value.
3. Increased trust
Many businesses fail to realise the power of PR to drive new business. They often focus on ticking the boxes and measuring the success of PR by the number of media hits they receive – but this can be misleading.
PR can help you to build trust with your target audiences. For example, if you are launching a new product, PR can create a buzz around it, making people curious and excited. It can also increase the chance of your product launch being a success by getting more people buying from you.
PR can also help you to build trust with your stakeholders – including customers, employees, investors and the community. This is done by sharing positive stories about your business, helping to foster a sense of loyalty and belonging.
4. Increased social media engagement
Social media engagement is an important metric for determining the effectiveness of a company’s content. It includes the number of likes, comments and shares a post receives. The more engagement, the more enticing the content is to the audience.
A savvy PR team can help your business achieve its marketing and growth goals by increasing the visibility of your brand, growing your credibility, creating awareness, and boosting your bottom line. This can be achieved through newsletters, media relations, events, and more.
Too often, businesses focus on ticking PR boxes without evaluating their impact. A news exclusive with a well-read publication, on the other hand, can have an exponentially greater impact.
5. Increased sales
PR creates brand visibility through frequency bias and builds credibility and trust. This all leads to more qualified leads entering your sales funnel.
It can also encourage word-of-mouth referrals, which is a powerful source of new business. Creating newsworthy content that engages media is a key way to grow your client base.
This would lead to increased exposure, which can then lead to a snowball effect as happy clients refer more. Ultimately, it all leads to more revenue for your agency here needs read more hear.
