If you’re in the automotive industry, it’s important to be aware of new, modern marketing tactics. These techniques can help your dealership thrive in the current economy. Updated Strategies & Tactics For 2023.
Auto dealerships can use AI-powered tools to personalize content and send maintenance reminders to their subscribers. These tools can also prevent ad fraud, which is a major concern for marketers in the automotive industry.
Email Automation
Email automation is a great way to send highly personalized and responsive emails. It’s especially effective when working with clean data.
Omnichannel Marketing
A cohesive, consistent user experience across all marketing channels results in better engagement and increased ROI. In addition, omnichannel strategies can foster loyalty and retention by answering buyers’ questions and giving them the personalized messaging they crave.
Moreover, advanced marketing performance measurement tools now deliver reliable person-level insights to provide more accurate omnichannel attribution. This allows marketers to remove silos between campaign measurements and gain a better view of the sales funnel and customer journey.
Voice Search
From heightened inflation and interest rates to supply chain shortages, 2022 wasn’t an easy year for auto manufacturers. But despite these challenges, they were still able to grow sales and boost EV adoption.
Voice search is growing in popularity as smart devices and virtual assistants become more advanced. Optimizing data, content and pages for voice searches can help you rank higher in search engine results.
Local Marketing
Local marketing is a way of targeting and converting customers who live within a certain radius of your business’s physical location. It can include both online and offline marketing tactics.
These strategies help you reach new audiences, boost your search rankings, and improve customer conversion. Try them out today! They’re easy, affordable, and effective.
Mobile Optimization
As smartphones become the preferred method of online search, auto marketers must optimize their websites for mobile users.
Dealerships should also focus on building their SMS email lists and leveraging AI-powered marketing tools to deliver relevant content and vehicle recommendations to customers. Read more about how this can improve engagement and conversions.
AI-Powered Tools
Auto dealerships can streamline their marketing processes and focus on revenue-generating tasks with AI-powered tools. These intelligent solutions free up the marketers’ time and help them achieve their goals faster.
AI-powered language platforms like Persado help marketers personalize their content at scale and deliver hyper-personalized communications to customers. These tools work behind the scenes, analyzing data and predicting consumer behavior to optimize copy.
AR & VR
Automakers are looking for ways to entice buyers back to the market. Email automation (triggered emails based on user behavior) remains crucial, while omnichannel marketing offers an integrated experience for customers.
Personalization is another key strategy, with AI-powered tools helping marketers analyze consumer data and optimize pricing strategies. AR and VR technologies are transforming showroom experiences, while voice search optimization caters to consumers’ increasing use of voice assistants. Eco-friendly cars also offer a competitive advantage as more consumers prioritize sustainability.
Eco-Friendly Cars
As EVs become more mainstream, auto brands are using strategies to reach new customers. From ad campaigns featuring high profile directors and celebrities to new showrooms, auto makers are working to educate the public on eco-friendly cars.
Green vehicles use a renewable energy source and emit fewer harmful chemicals into the atmosphere. Hybrid and electric cars may cost more to maintain, however, they offer the added benefit of lower car insurance rates needs read more hear.
